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Wednesday, August 19th, 2015

Brand Spotlight: Get to Know TrueModern

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Do you know TrueModern? If not, it’s a greet time to get acquainted. We are happy to announce that for the first time ever in TrueModern’s history, we are launching a fantastic sale. Take 20%  off all of TrueModern upholstered pieces from August 17 through September 17 2015.

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Julia and Edgar Blazona have combined experience of working for Williams-Sonoma, Target, Pottery Barn, and West Elm before branching out with their own brand, TrueModern. You’ll love their stylish, comfortable, pet and kid-friendly sofas, chairs and ottomans, and they’ll be a big part of your home furniture for decades to come as they are not only classic but also very durable. Available in several styles and all the different configurations and sizes you’ll need, they offer comfortable and chic seating for everyone in the family.

Take a look at TrueModern’s corner pieces, chaises and sofas to see which configuration will work for your room. Then study the colors to see which one you will love for years to come. This is the TrueModern Jackson 104-inch Sofa with Chaise:


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All of TrueModern’s pieces are available in a range of colors. This is Blue Bird, which adds lovely color but can also serve as a modern-day neutral:

If you’re looking for something that will add a big jolt of color to your space, check out Parrot:



The TrueModern Jackson Chair is dangerous because once you sink into it you may not ever want to get up.




You have a few weeks to play around with layouts and think about color, but don’t wait too long. The sale ends on September 17, 2015.

Shop all TrueModern


Monday, August 10th, 2009

Q&A with Edgar Blazona of TrueModern


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Edgar Blazona for TrueModernYou may know Edgar Blazona for his TrueModern kids furniture line. Yes, the pieces are loved as evidenced by the photos from our customers showing their cute kids posing next to a TrueModern dresser. And you may have helped Edgar with the naming of his new Edgar Blazona for TrueModern sofa line (congrats, Penny, it appears your ideas were winners!). But, what you may not know is that Edgar Blazona has led quite an extensive and interesting career in the design world. Take a look at where he has been and what he has in store for us soon. Enjoy!

Edgar, you have quite an extensive background…we want to hear all about it! Tell us more about your time as a furniture designer for Pottery Barn, the creation of the ice chaise lounge for the Ice Hotel in Sweden, your Modular Dwellings, etc. Share pictures too!

My time at Pottery Barn was great. I will always be thankful for what they taught me about the furniture manufacturing business. I would not have traded that experience for anything. The only thing that Pottery Barn lacked was clean, modernist design. But I always knew that I could get back to modernism at a later date.

I was given the opportunity to go to Sweden to the Ice Hotel. A good friend of mine was part of the creative staff there. When I arrived there, it was so cold and freezing that the ice would crack if left outside. They set me up in a warehouse with stacks and stacks of ice – 4 ft. by 8 ft. bricks of ice everywhere. I was given a chain saw and a few large chisels and I got to work. It didn’t take long to figure out what I could and could not do with the ice. The hardest part was making it perfectly flat and smooth. Not to mention, it’s not so easy carving a 90 degree angle with a chainsaw in the freezing cold. The piece turned out great. It definitely reminded me of Donald Judd and some of his early cast concrete works. The hotel was nice enough to put it in the lobby, which made my really proud.

When I was at Pottery Barn, I had to create something that was a little more simplistic and true to my roots. I was struggling with the “everyday living” lifestyle. I started creating prefab housing in the beginning before the prefab bubble exploded on the design community. Everyone else was working on full houses trying to get them down to the magic $100 per sq. ft. price point. These were mostly architects working on paper and 3-D renderings. I have always lived by the philosophy of “build it first” and not spend so much time tweaking out the drawings. But building a house as a prototype was quite expensive, so I scaled it down to make it affordable for not only myself but for the community to actually buy and own. I felt like we were trying to fill our Victorian style homes with modernist furniture and there was a real disconnect. I thought that people could create these buildings in their backyards, fill them with cool furniture and have a complete modern look at a reasonable price. This turned out to be harder than I ever imagined to get large prefabricated panels or structures in people’s yards. There are other companies out there today who took it quite a bit further than I ever did. Modern Cabana being one – one I really respect.

What is your workspace/studio like?

TrueModern Office

I design and run the business out of a small prefabricated building ( which I designed several years ago. It sits in my backyard here in Berkeley, CA. I also have a warehouse Read the rest of this entry »


Tuesday, June 2nd, 2009

Name That Sofa…Literally


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Samples are in and the TrueModern office is excited to see the new Edgar Blazona sofa line in real, physical form. Now they need a name – and that’s where you come in. We know you know your stuff, so TrueModern wants your input and suggestions on what to name these first two sofas. Get creative, get witty, get thinking. Take advantage of the opportunity! Post a name for each sofa in the comments section below.

Edgar Blazona Sofa
Edgar Blazona Sofa

Edgar Blazona Sofa
Edgar Blazona Sofa


Tuesday, May 5th, 2009

A Look at What our Designers are Crafting…Edgar Blazona Sofas!


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Edgar Blazona sofa rendering

Sofa #1 initial rendering

Edgar Blazona found his niche in the modern furniture world with TrueModern, his affordable line of kids bedroom furniture. Now he’s decided to expand into the adult world with the launch of his signature Edgar Blazona branded line of sofas and we’ve been given a special peek into what Edgar is crafting. The American-made collection offers customers design that’s actually within their reach. “The majority of people out there can’t really afford the classic pieces that are sold in major retail stores,” says Blazona. “While most of us would love to furnish our homes with these collections, it’s really not an option. Who can really spend $3,000 on a sofa?” Edgar Blazona for TrueModern sofas are livable and inspired by the minimal, clean lines of American modernism – classic, retro designs influenced by mid-century modernism as well as elements from today’s modern lifestyles.

Edgar Blazona sofa renderings

Sofa #2 initial rendering

As of yet Edgar’s new line of sofas are slated to be available in 3 different styles (so far – more to come!) and 5 different colors. Edgar plans to continue to expand this line of sofas and develop more Read the rest of this entry »