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Wednesday, December 18th, 2013

Great Exhibition: Paul Rand at MoDA

Becky

Posted by Becky | View all posts by Becky
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Hey All! If any of you are in Atlanta between now and January 30 2013, I highly recommend swinging by the Paul Rand exhibition over at the Museum of Design Atlanta. It was very inspiring; I had no idea one man was behind so many amazing logos, book designs and graphic design principles. Unfortunately, trying to Google “Paul Rand” brings up some a lot of unrelated sites, so I’ve included the direct link to the exhibit at the end of this post.

MoDA is located right across Peachtree Street from the High Museum of Art in a very cool building that was redesigned/remodeled/given a green makeover by Perkins + Will. The MoDA space is on the first floor; its entrance is next to the entrance to the public library.

The lobby is filled with inspiring quotes from Rand, as well as an interactive exercise and a four-minute video.

Rand looked to so many different things for inspiration, including buoys:

The exhibition included a slew of amazing book cover designs by Rand.

His iconic UPS logo is one of his best known. What I enjoyed much was some of the original mock ups they have. The IBM rebus graphic below is just cut-up paper affixed with Scotch tape:

The resulting graphic:

The exhibition also included fabric he’d designed, his own chair designed by Alvar Aalto, and the plans for his and his wife’s modern home, which I would  love to learn more about as it looked like a very thoughtful mid-century mod abode with a cool courtyard. I’ll see what I can find and get back to you on that later.

Another highlight were these Rand-designed covers for Direction when he was in his 20s.

Alright, I’ll stop spoiling the entire show for you; click here to learn more about it and MoDA.

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