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Friday, March 27th, 2009

Make Your House Modern!


Posted by Becky | View all posts by Becky

I was leafing through a 1958 H&G and this ad cracked me up:

The entire theme of the magazine was all about how to be modern, yet it was still very family-oriented and full of features about picnics. It was so very Mad Men; I can picture the readers just leaving their trash on the ground when they were done picnicking. Obviously the modern part only regarded aethetics, as this girl is still wearing a poodle skirt and Bobby socks. It’s an interesting ad; clearly people were desperate to be considered modern, yet are grasping desperately to the past. The very transitional time is clear in the aesthetics down to the smallest detail.

A few other gems from this issue:


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