Tuesday, August 26th, 2008



Posted by Ali | View all posts by Ali
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Any Helvetica lovers out there? I can’t tell you how many conversations I have had with folks about serif or sans serif type and I am not even a web design person. Shows you the kinds of people I like to hang out with (i.e. I’m a dork).


The director of Helvetica, Gary Hustwit, is in the process of producing a new film for us nerdy design obsessed peeps: Objectified.


The documentary takes a look into how industrial designers create the products we see in everyday life. Through in-depth conversations and interviews, the film explores how the minds of the designers “re-examine, re-evaluate and re-invent our manufactured environment on a daily basis.” I’m thinking the probability is high that this film will make you think about your toothbrush in an entirely new way and you’ll never take it for granted again.

Side note: Don’t go rushing to your nearest Pick-a-Flick yet…Objectified won’t be out until early 2009 but their website is a great teaser for the meantime.