So, I’d have to say, the designers for Cerno Nick Sheridan, Bret Englander and Dan Wacholder are three dapper dudes. Not only do they create quality stellar lighting pieces but they make time to surf and support the local taco truck. Oh, and check out their “Start to Finish” video…great insight in to what makes these guys tick.
Tell us about the process of starting Cerno and how you got where you are today. What did you guys do before Cerno?
Bret Englander: Honestly Cerno’s roots started growing when were really young and whether we were on the beach or at each others house we were always starting the next project. We built anything and everything from sailboats, to a beautiful fanned out stairway and archway to memorialize a friend, to a huge palapa at our favorite beach, later we restored an RV, that we drove from Laguna all the way up to Canada, and the list could go on. Prior to Cerno and after College, Nick teamed up with his cousin to form a custom residential architecture firm that designed several exquisite modern homes in Southern California. Daniel helped expand a boutique manufacturing firm from a small garage into respectable company with an international presence, and I worked in land acquisition and marketing for several of the nations’ largest Home Builders, and later for my dad, which was a true gift and learning experience.
How did you guys come together as a team?
Bret Englander: The three of us were restless and itching to once again collaborate like we had when we were younger and apply what we had learned in academia and the professional workplace to something that was our own creation and we knew it was time. One morning in December 2008 we woke up early and were on a mission to find some waves, but the ocean had something different in mind for us. After driving for several miles along Pacific Coast Highway the ocean was uncooperative and not going to give us any surf. We ended up sitting on the beach brain storming about how we were going to manifest this childhood dream of working together into a viable business. It was a pivotal conversation that would quickly materialize into Cerno. After about 9 months of working nights and weekends the 3 of us left our previous jobs and started working full time just down the street from where our original drawings and prototypes were conceived. Nearly 3 years later we are still motivated by the same passion for design that originally ignited the fire and desire to form Cerno. We design what we want to see built and enjoy “almost” every moment of it.
So the word cerno means: -Verb (Latin) 1. To resolve, distinguish, decide, sift, determine, to perceive. How did you guys come upon this or decide on this as your brand name?
Nick Sheridan: In architecture school at the end of a project critique the teacher would often say – you have not fully resolved x, y, and z or on rare occasions would say a design was resolved. That stuck with me. In architecture, like all design, it was clear that success is measured on many different levels and only when the design has been fully resolved, all levels addressed, did it have that feel of good design.
I loved watching your Cerno Start to Finish video. Could you tell us more about the design process and how your lamps come Read the rest of this entry »