SCAD to Design for Staybridge
Posted on August 5th, 2009
by Becky
I loved this story in the AJC the other day, mostly because it is a good commentary on the untainted, not-yet-too-cynical, fresh approach that companies are likely to get from student designers. Staybridge Suites has decided to hire Savannah College of Art and Design students to design its hotel rooms.
“Every three years we work to evolve our standardized room program,” said Robert Radomski, vice president for global brand management extended-stay.
Normally, he said, the company would go to tried-and-true professionals who have years of experience, But sometimes, he said, their ideas can be recycled and they often must juggle multiple assignments, making it hard to focus on one client.
“This time around when the cycle came due . . . we were thinking we’d like to take a different approach,” he said…“They represent the next generation of designers and the next generation of travelers.”
This post does not seek to disrespect or devalue the work of experienced professionals! I just loved doing student projects and get excited when I see people tapping students for fresh ideas. For example, The Beltline Project in Atlanta started out as Ryan Gravel’s thesis project at Georgia Tech.
Do you have any student projects you’d like to share with us, either current or from way back in your portfolio archives? Do you have any good student project stories, good or bad? Share them with us in the comments section!
Filed in Design Press, In-the-Press, Interior Designers
























