We met in art school where our first class together was an intro to typography class. We always had a great time together so we made to sure to schedule as many of the same classes together as we could. Many hours were spent sitting in the back of classrooms, sketching and laughing. We didn’t discover our “great partnership” until we were a couple of years out of college.
Our original world maps were heavily inspired by the mid-century modern art of the 50s during the start of the Cold War. We wanted to capture that look but also bring it into this century with some refreshes and more modern labeling (for example, choosing Russia instead of U.S.S.R.)
When did your interest in maps begin? Is there anywhere you’re dying to travel to that you stick a push pin in?
We both have a love for travel. Besides the business, it’s where most of the money we earn goes. We had traveled to a few places before we designed our first map and thought it would be great if we could have some sort of physical pin map to track our travels. We searched for months and couldn’t find anything that matched the specific look we wanted so we decided to create our own. We designed our original world map (the World Map / Aqua) and had it produced in our first run of 50 maps. Fortunately for us, lots of other people liked the look of it too. We ended up selling out of our first run almost instantly and the rest is history.
How are you reinterpreting and putting your own stamp on them?
A lot of what we work with is a simplification of whatever we’re mapping. Kind of like getting the essence of that area. This means that sometimes areas get cut which has spurned a few armchair cartographers. At the end of the day, there are plenty of great sources for maps with every city, country, mountain range, river, and so on labeled; we’re just offering an alternative to that.
I grew up in Cincinnati and people I went to high school with flocked to Columbus. What do you love about it? What’s the scene like for creative types?
Omar actually grew up around Cincinnati too. He moved for the same reason many other college-bound teenagers move, to get some distance from his parents Columbus is a great city for starting a business like ours. While it may not be as culturally relevant as a New York or a San Francisco, it also comes with a much, much lower cost of living which has given us the ability to invest most of money right back into the business. Columbus also has a growing creative culture, tons of great restaurants and lots of fledgling design groups along with some large established ones. Simply put, Columbus is a great balance of culture and affordability which makes it a great home base for a creative business like ours.
Please tell us about your neighborhood.
While we live in Columbus proper, we live on the edge of a neighborhood called Grandview Heights (we’re technically right across the street from it). It’s a nice quiet neighborhood with a lot of greenery and we’re only a couple of blocks away from Jeni’s, the best ice cream in Columbus.
Could you please tell us a bit about finding the perfect fonts to correspond with your maps and the places they cover?
Type choice has always been one of the most important steps in our design process. We’ve always been fans of classic fonts that have stood the test of time. We also take into account the time period those fonts came from when matching them with the look of our designs. More recently we’ve become interested in older, hand drawn typography as well.
What do you do when you have a creative block to shake it loose?
The best part of working for yourself is that if there’s a creative block, we’re not forced to stew in front of our computers. On those kinds of days we shake the block loose by getting away for a bit. We bike or walk if the weather is nice, other times we try to see if there’s a cool event going on, and sometimes we just decide to take a nap on the couch with the cats. Going back to the screen with a clear mind almost always does the trick!
What’s your studio like? Any advice for keeping a good space where one’s creative juices can flow?
We look at our space the same way we look at our designs. Over the past couple of years, we’ve pared down all the non-essential items in our apartment. It’s much less effort keeping a clean and clutter-free area when you only have a few dozen things in your house. Without all the extraneous junk, it’s easier to focus our work and also easier to relax when work is done.
Today we’re sitting down with Sallyann Corn and Joe Kent of FRUITSUPER, a Product Design Firm. In addition to all of the consulting and expertise their company offers, they have also developed lines of products, including their silicon SBiR rings which are new to our site. They truly are So Big it’s Ridiculous, and that is, of course, why we love ‘em so much!
How did you come up with your company’s name?
Ahhh,that is always everyone’s first question! And the hardest one to figure out, apparently, since no one ever guesses the correct answer! But I suppose we can finally divulge the secret…Corn is Sallyann’s last name, and corn is technically a fruit (since it bears seeds). Joe’s last name is Kent, which is Superman’s last name. Smash those two together, and you’ve got fruitsuper design!
I never would have guessed that, as I had no idea that corn was a fruit. Anyway, how did you two meet?
We met in 2004 while both studying Industrial Design at The Art Institute of Seattle. We gravitated toward each other, because we had opposing skill sets, which made us perfect partners to work together. We also both have the same sarcastic sense of humor, obsession for all things design, and a ridiculous love of food and travel. Starting our own company had always been one of our goals early on, knowing how well our skill sets complemented each other. After working for other companies, we both decided to go back to school (Pratt Institute) to round out our education experience and Pratt has always been known for cultivating entrepreneurs.
What inspired your geodesic-ish rings? What gave you the guts to go so large scale?
Sallyann is a huge lover of giant jewelry (no pun intended). Her philosophy when it comes to jewelry selection is that if no one comments on the jewelry she’s wearing, it’s not big enough. And after extensive research, we realized she wasn’t the only women that felt this way. A great big piece of jewelry can be the perfect conversation starter, and the right piece to pull a perfect ensemble together. This line of geometric inspired rings was born out of the exploration of materials. We both have quite a bit of experience working with Silicone, so were familiar with all of the properties it has to offer. No one is currently capitalizing on these properties in the jewelry arena. That’s why we chose it for this line- we were able to create these chiseled geometric gemlike shapes that are juxtaposed by this soft, squishy material. The stretch properties in Silicone make them comfortable, lightweight, and easy to wear, which are uncommon features in large jewelry.
What does SBiR mean?
SBiR stands for So Big it’s Ridiculous. These rings most definitely fall into the category of ‘statement jewelry,’ and we intended them to be that way. They are not for the faint at heart, they’re big, they’re bold, and they’re equal parts of ridiculous and awesomeness!
O.K. I should have figured that one out! Love it! How long have you been in business? What inspired you to start your own creative business?
We founded fruitsuper design in 2008, to create not only our own objects, but to take on other challenges as well. We’re one half a product consultancy company, and one half design producers of our own products. This adds multiple levels of challenges as well as a firm understanding of the entire design process. Taking on projects for outside clients keeps us grounded, provides fresh approaches, as well as inspires us to do more of our own work! So it’s a great balance!
Where do you look for inspiration?
We are both museum junkies, and will escape the office and studio any chance we can! We’re also obsessive travelers, and firmly believe that contrast and context are the keys to great design thinking. Traveling opens our eyes to new foods, new ways of thinking, new colors, patterns, and entire worlds of opportunity. Just talking about traveling is making us feel the need to book a trip somewhere and fill the reservoir!
What’s your workspace like?
Our workspace is constantly evolving. Since we’re always juggling between our own product development, as well as client projects, our space has to be extremely flexible. It’s held together by paperclips and masking tape, as we’re always rotating drawings, sketches, and models to focus on the project at hand. And tucked away in every possible nook and cranny are objects of inspiration, TONS and tons of books (as we’re both bibliophiles), our pear collection, and Sallyann’s millions of post-it note lists.
Thanks so much to Sallyann and Joe for sitting down with us today. See all of the SBiR rings here.
Today we have the pleasure of introducing Mr. Edgar Blazona of TrueModern, and learning about his new playhouse design, which may just nudge your toddler into becoming a budding Modernist.
We know you’ve had a background in prefab architecture. Tell us a bit about how your experience with prefabs lead to the creation of the playhouse.
When I started building modern prefab architecture, I was trying to create a space that I could fill with my furniture designs. I felt that I needed a place that was truly modern from the moment you walked in the door. Modern architecture is sometimes unapproachable in cost. Living in the Bay Area, there really isn’t a way to be able to build a modern home. I started in the backyard, thinking I could create a small building that could house my modernist books, mid-century furniture and my own designs. Basically, the playhouse is the same sort of situation. I wanted to create an environment for kids so that they too could grow up in a modernist setting. I have noticed that kids enjoy a little simplicity when they are taken away from the primary colors of plastic play structures.
What influenced the playhouse design?
As you can see in my buildings, there is typically a glass corner or the appearance of one. You can see that within this playhouse as well…
It’s really easy to see the similarities between my prefab work and my playhouse. Frankly, the playhouse is a no-brainer given my extensive exploration into kids’ furniture, which we’ve been doing for years now.
How often have you played in your playhouse?
That’s funny you should ask. I recently had a tea party with a neighbor’s kid. We got inside it, I squeezed through the little door and sat down with her. Funny thing was, we didn’t have any furniture. It kind of make me think we should do some furniture to go with these. What’s a modern playhouse without modern furnishings? Truth be told, we just sat for a bit, giggled and played, and ended up having a really great time.
If you could find the playhouse in the home of any one person who might it be?
Brad Pitt, no doubt. A long time ago, Brad Pitt’s assistant gave me a call. I’ll never forget the day. I was working for Pottery Barn at the time ( yep- the modernist used to work for Pottery Barn! ) and this women called very interested in my Modular Dwellings structures. After I questioned her for a bit, she finally fessed up that she was Brad’s assistant. I was shocked that Brad Pitt was interested in my work. I certainly could imagine him with a whole group of these structures for all of the kids that he seems to have nowadays.
I love the Danish modern aesthetic of the 11 Ply collection. Tell us how you came about the design on these pieces.
With 11 Ply, I was trying to create a new kids’ furniture collection that could not only sit with our existing kids collection, but still look fresh and new. The name 11 Ply actually refers to the 11 layers of veneer, making up the thickness of the plywood. We started with selecting a material and then worked backwards. I chose birch plywood to be used as the main material to create a better quality item (it’s stronger and actually made up of these layers of birch veneer, creating basically a solid birch panel). I then chose a manufacturing technique that would accentuate this type of material. We’re actually using the material as it was intended. We are not putting a veneered edge; we are exposing the natural edge with sanding and clear-finishing. All of the parts and panels are cut on a CNC machine. If you notice, most of the shapes have a rounded top or the drawers have a shape that overhangs the top. The fact that we are not veneering the edges allows us to do this type of design. We even use a simple cutout to work as the drawers’ handle, allowing the user to easily grab on and open the drawer.
We noticed that TrueModern is expanding out of kids bedrooms and into the rest of the home. Tell us more about your “grown up” pieces.
We launched our first sofas a few years ago. We started with two – Luna & Lift. Although Lift hasn’t been a great success, Luna has done really well. People have really responded to the Danish looking, somewhat Haywood Wakefield-inspired legs. Just recently, we launched a few new sofa collections called Dane, which is even more Danish-inspired. The legs are solid walnut and tapered with some interesting stitching technique across the back of the pillows. These pieces in particular are a little more comfy and let you get a little cozy. Marfa is more of a lounge-type sofa, inspired by my favorite artist and modernist, Donald Judd. This block-style sofa is very low and great to kick back, while still looking super cool. Each of these collections are available in several different configurations. It’s been quite a struggle getting all these configuration options perfect and available for purchase. It’s been a long road, but we’ve finally got it and we’re super excited to show these to our customers.
And lastly, what is this Modernism For Life t-shirt brand you have launched?
Yeah- I’m really excited about these new shirts. We are having so much fun making fun of ourselves yet exposing so many to a new way of life. The idea here is that we are modernists, we are proud of our ways, and we want to wear it on our sleeves. Literally. In a way, we are somewhat poking fun at our need for clean lines, simplicity, and good design to fills our lives. Frankly I am using this humor to push back on the status quo. I guess I am bored with the big box stores, Pottery Barn and brands alike. Who decided that the design standard in the US needs to be a “freshened up” version of an antique? And what about clutter? We don’t need clutter. As modernists we are sick of clutter in fact. Frankly clutter makes me have anxiety you just can’t imagine. I think it all starts in the home; being comfortable at home does not need to come in the form of “stuff.” Quite the opposite in fact. Being comfortable in life is so important and I believe modernism can help us all get there. You know, it really cracks me up when you go to someone’s home and it’s a huge mess, yet they go to yoga four times a week to keep their sanity and life in check. Hello? Try getting rid of that clutter and start seeing the light. Modernism For Life- Live it!, as I say.
Thanks so much to Edgar for sitting down with us today!
Today we’re sitting down with Katie Logan, one half of the creative juices behind See Scout Sleep and chatting about dawgs, the Gulf Coast, handmade goods, eco-friendliness, dawgs, dawhtahs, Bahbara, and dawgs. Oh wait, I just channeled Linda Richmond for a second there. Anyway, the first couple of things I mentioned. Onto the locally crafted, eco-friendly and super duper comfy and stylin’ dog beds of See Scout Sleep!
Please tell us about Scout! And Ruby, and Bayla. Are they your dog bed models?
Bayla, unfortunately, is too large for any of our beds at the moment. Scout and Ruby are my go-to models. Easy access, you know? And it is a little strange how much they both love being in front of the camera. Scout actually understands the command “model.” She looks at the camera when I say it. Mila, a blue heeler, modeled the medium size beds for us. She took a break from her busy schedule of herding cows, dogs, and people. She is also an avid frisbee catcher.
Scout is a rather special lady. My boyfriend and I took her in from the streets about a year and half ago and she has brought nothing but joy. She is a pit-bull lab mix I think, with a heart of gold and quite the sense of humor. Scout is pretty much perfect. She likes to swim, cuddle, play with children, save the world, and sniff peoples’ butts when they are least expecting it.
Ruby, on the other hand, might be the devil incarnate. I almost ran over her a few streets from my house. I took her in temporarily, thinking I would find her owner or a good home, but what can I say… she has really won us over with her ability to put her and our lives at risk at any given moment and her oh so soothing and loving biting habits. Really though, she is hands down the funniest dog I have ever met. Not having ever been a “little dog person”, maybe all Chihuahuas are like this, but man Ruby is weird and wonderful. She hates bicycles, humans, dogs, the wind, and too many options, but she really loves us and her tail. I guess she is staying.
And then there is Sherman, the 25 lb cat I just had to have at PetSmart. He really rounds out the crew with his amazing food consumption abilities and constant meowing tactics.
Bayla is a great dane mix that owns Sarah Killen, my partner in crime. She is a majestic and wonderful animal that has been with us through all of our endeavors together and has been an amazing friend to Sarah. She REALLY loves squeaky toys and somehow gives the impression that a six year old human girl, maybe even a princess, is trapped inside of her. She also pushes me all the time and is getting very annoyed that the XL beds are not ready.
How did your company get its start? What led you here?
Sarah and I met through a mutual friend in 2005. We became friends and started crafting together. She was playing around with making dog beds because of the lack of attractive options on the market, especially in great dane size. We made a few beds from vintage textiles and they were a hit with our friends. Other activities took over for a while, but the seed had been planted for See Scout Sleep.
How does Louisiana influence your design sense?
I don’t even know where to start. I feel that the entire aesthetic of the company reminds me of Louisiana, a little rough but still comfortable and elegant. The illustrations from our first collection are obviously straight from the source, our local seafood. A horsetail plant growing a block over from my house inspired the pattern on the back of the beds.
back of a bed!
Did you see a hole in the pet bed market? If so, how are you filling it?
Sarah and I are both textile lovers and collectors and are very passionate about interiors. There are many lovely options on the market, but none that really fit our style. We kept our first collection neutral enough for any space, but hopefully funky and striking enough to add to the design scheme of an interior. We are also going to keep all of our beds the same shapes, so as new patterns and collections come out, you can purchase just the cover and change things up if you wish.
We also noticed that even with the eco friendly options, most dog beds are filled with polyester. It is usually recycled polyester, but we wanted a natural material. We also wanted a bed that wouldn’t flatten out so much that you could feel the floor through it in a couple of months. What to fill our beds with became an obsession. We finally decided on two inner beds. One filled with Kapok and the other with buckwheat. They really are more like a mattress than a traditional dog bed.
How do you keep your beds green and healthy?
When designing a product from the ground up, the options are limitless. We make choices about what material to use and how to have our beds made based on what is important to us. We care about our earth and about our community. They are our favorite things! So we try to make the best decisions we can. We have noticed this usually means spending more money
Who makes your products?
I was determined to find a way to have See Scout Sleep beds produced in Louisiana, as close to New Orleans as possible. I draw and design all of the patterns and illustrations. Then the fabric is cut and screen printed in Covington, about one hour from New Orleans. I then deliver the pieces to a very amazing woman in Franklinton, LA to be sewn. She sometimes employs her family members to help. After they are constructed, I pick them up and bring them back to New Orleans. Either I, or my broke and jobless musician friends, stuff the inner beds, and prepare them for shipping.
What is your workspace like? Any advice for our readers about how to set up their creative spaces?
See Scout Sleep is run from my home. Dog bed land is a little tricky because I must have 3 separate spaces: one for my office and design area, one for assembling and shipping, and one for stuffing. And these puppies are huge! My house is pretty much taken over by dog beds and boxes. But I love it!
I have always worried about creating the perfect office/ design studio, but I realized recently that I actually think moving my work space around allows me to be more creative. I move my desk almost every two months. Sometimes I am in the living room, sometimes in the bedroom, etc. Although, I think I would save a great amount of time if I would just go ahead and set up shop in my kitchen. I find staring into the refrigerator 10x a day to be very helpful.
You give 10% of your funds to The Gulf Coast Fund. Please tell us a little more about the charity and how we can help.
Trying to choose a charity to support is a difficult decision. There are so many. We chose The Gulf Coast fund because of its “umbrella” like structure. They are a grant making institution that supports local people and groups that are trying to help the Gulf Coast community, including Louisiana, Mississippi, Alabama, and Texas. It was formed in reaction to a series of hurricanes that devastated the region, but was an integral part of the awareness and aid during the BP oil spill in 2010.
You can donate directly on their website, or participate in any of the many groups they support, or just become aware of the serious issues this region is facing. However, I think the best option is to just come visit us and enjoy all the wonders of Louisiana!
I know I was very entertained and charmed by Katie’s answers and her attitude; not to mention loving how clever and stylish the products, product shots, and sketches are. It gave my morning a lift! Thank you so much Katie! We cannot wait to see what else you and Sarah come up with.