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Wednesday, July 16th, 2014 The accomplished illustrator is teaming up with Pop & Lolli for an exciting new line of children's wallcovering and decals

Designer Interview: Sarah Jane Studios

Becky

Posted by Becky | View all posts by Becky
Leave a comment! | Published in Designer Interviews, Vintage Modern

We are so excited to announce the launch of a collaboration made in heaven. Illustrator Sarah Jane of Sarah Jane Studios has teamed up with Pop & Lolli to bring her charming and whimsical creations to removable fabric wallpapers and decals.
Pop & Lolli founder Mia Viljoen first fell in love with Sarah Jane’s work when her daughters’ South African grandmother made them matching dresses from Sarah Jane’s fabric. She then realized the charming illustrations would make brilliantly gorgeous wall decor, decals and wallpaper .
Today we’re sitting down with Sarah Jane to learn more about her inspirations for this charming collection. Thanks so much to Sarah Jane for sharing her thoughts and inspirations with us!
PHOTO CREDIT: Tara B Photography
How does this collaboration differ from others you’ve done before? My products in the past mostly have been created here at Sarah Jane Studios. My fabric that I design is a collaboration … a licensing relationship. And this one is just that. I love that I can design for Pop & Lolli while still keeping the Sarah Jane esthetic as a strong brand. This collaboration is different in that I am actually able to sell and market the wallpaper myself as well, which I get really excited about. I love being directly involved with the customer!
What’s it like to go from prints and textiles to wallpapers and decals? Is your approach any different? If so, in what way? From textiles, wallpaper is an easy translation. Most of my wallpapers are directly from my fabric collections. My approach with the wall decals took a bit more preparation. It was a matter of in some cases redrawing the illustrations to fit the end result of being enlarged and used separately.
How can parents help keep the magic of childhood alive the way your illustrations do? Creating creative spaces for children is key. Children live in their imaginations, and will do that naturally regardless of their environment….for a time. Keeping their spaces a live with color, design and story is what keeps that whimsical thinking an ongoing experience for them. I’ve also found that when  children’s space is designed with creative play in mind, the parents are more likely to engage in that play as well. Fostering creative play is always easier when the space is fun, colorful, and whimsical first.
What inspired this collection? Is there a particular message seen in it you’d like to reiterate? What does this message mean to you? Simple, imaginative play inspires most of my designs. I am a firm believer in letting children be children. Not growing them up too fast. The world does a pretty good job of that already. Children parading around with balloons and bugles, mermaids that seem classic and timeless, and children riding bareback through an open field might seem unrelated in context. But in feeling, it’s the same. Let children imagine themselves without boundaries, keeping play simple and creative and imagining themselves in the art.
But on top of that, I also care greatly about making sure that a children’s space is in line with the design-minded parents. Color that’s fresh, line work that’s simple and expressive. The parents have to love it too!
Thanks so much Sarah Jane! We’re so excited that everyone who makes a Pop & Lolli purchase will be entered to win a $50 gift card from Design Public, now through August 8, 2014, so be sure to check out all things Pop & Lolli.

About Becky

Hi, I'm Becky. I live in Atlanta. Besides acting as the "Editorial Director" here on Hatch, you can find me spewing lots of design opinions and tips over at Houzz. Make me happy -- leave a comment!

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