After graduating from The University of Cincinnati with a degree in classics, Brad Musuraca noticed his friends in the architecture school working on their final furniture-building projects, and thought that it looked like a lot of fun. He carved out a spot in his family’s factory to start experimenting during his free time outside of working there, working with wood and metal and creating prototypes. This led to him starting his own furniture company, Tronk Design. Here’s more about how he got his start, his design process and advice for budding designers. Thanks to Brad for answering our questions today.
Tronk Design Hudson Table with Inlay
What was the first piece of furniture you ever built?
The very first piece I ever built was a tall long thin table you might put in a hallway and throw your keys on it as you came into the house. It was very simple because I only had one machine, so the wood came from Lowes and I stained it, trying to make it NOT look like cheap pine. It’s actually still around in my Dad’s office.
Cincinnati is chock full of great design history — are there any examples of local designers/designs that inspire you in particular?
Honestly I really like Charley Harper, as does everyone I suppose. I actually tried to get in touch with their studio to see if I could integrate some of his iconic animal designs into my furniture. Nothing happened with that, but I’m still holding out hope.
Your work has the vibe of a contemporary take on mid-century modern. What are some of your favorite elements/principles from that era that you like to use in your work today?
I try and keep the furniture as slim and elegant as possible without sacrificing functionality. Yes it is very minimalistic, but each item has something subtle that adds a little pop to catch the eye. Ultimately mid-century furniture was designed to be high quality, but also able to be mass produced.
Can you walk us through your process a bit, from the time you get an idea to the finished piece of furniture?
I’d like to start off by saying that I tend to have a bit of an obsessive personality. I will literally think about a new product idea non-stop for days. I have a long list of ideas sitting on my desk that honestly, I will probably never get to make. Usually I just end up making the latest idea that pops into my head.
It starts off with a prototype, roughly fashioned with cheap wood from the hardware store. Then I’ll make whatever changes I would like from there, because nothing ever seems to look exactly as you imagined it. Once that is done I’ll make another prototype out of cheap wood, but this time do all the joints properly to see what it will actually be like in reality to make the thing. If that goes well then I’ll make all the appropriate jigs and make another prototype out of slightly better wood, which I usually stain to get a feel for the color of the final piece. This prototype inevitably ends up in my house. Finally I’ll make the real deal and make up a manufacturing direction sheet from everything I just learned through the prototyping process. A lot more methodical work than inspiration, unfortunately!
I love the way the Franklin Shelf works a corner — how did you come up with that?
I just wanted to design some type of shelf that fit into a corner. I went through all the usual suspects you would imagine. Then I thought “well, what if it was just a flat board in an L shape?” Then I figured it would need support so I added another shelf and connected them. Then I thought it would be interesting if they could stack, so I added another shelf on top, which gave me 3 layers of shelving. Then I thought that if the user wanted to put something on the shelf that was larger than 10″ in height, they would have a problem. So I made one side of the top shelf a little shorter than the shelf below it — this created a little shelf where you can put a vase or something else a little taller. Then for the sake of symmetry I did the same thing to the opposite side of the bottom shelf.
Do you have any advice for budding furniture designers about running their own shops?
Be prepared to work 60+ hour weeks for little or no pay, and focus on PR.
What do you have on the boards next?
Hi, I'm Becky. I live in Atlanta. Besides acting as the Editorial Director here on Hatch, you can find me talking design over at Houzz. Make me happy — leave a comment!