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Thursday, September 24th, 2009

Brick and Mortar Stores: fourTwelve Main

Becky

Posted by Becky | View all posts by Becky
3 Comments » | Published in Hollywood Regency, Stores, fashion, historic preservation, modern inspiration  |  3 Comments

I think I truly mourned when G.F. McGregor’s in Rockland Maine closed. You know how you find that very small handful of shops in your life that truly inspire you? They are curated and merchandised to perfection, and you just want to move in? That was how I felt about G.F. McGregor’s, but yesterday, I found a shop to fill the void.

My aunt bought some gorgeous Thomas Paul pillows for our family place in Maine (much to my chagrin, as I could have ordered them at DP), but when I asked her where she’d found them, she sent me to fourTwelve Home in Rockland. Formerly just the clothing and accessories boutique, the shop acquired the space next door and opened up a home store.

Home Goodies to the left, Clothing to the right…hey, there’s my Mom!

This shop combines just the right combination of historical preservation and regency glamor. The original wooden floors are painted light gray with a tiny hint of green/blue in it. The original exposed brick walls are painted white. The ceilings are covered in white tin tiles, and the exposed pipes are painted white. That’s where the the old patina shows through; everything else is shiny and fresh. It is a perfect balance. There are fabulous light fixtures hanging in a line down both halves of the store, there is oversized floral wallpaper in the dressing rooms along with benches, there are gorgeous mirrors and mirrored furniture, there is a large velvet ottoman in the boutique (it looks like it came straight from Nanette Lepore’s closet), and there are little peacocks peeking out at you here and there from the tops of shelves.

Included in the home items were John Derian decoupage, Jonathan Adler vases, Thomas Paul pillows, Bob’s My Uncle sea life plates, emu furniture, funny books, gorgeous soaps and bath items, those cool Caspari long match matchbooks, and a fun array of letterpress cards. It’s a perfect stop for accessorizing one’s own home or for picking up a great gift for just about anyone for any occassion at any price point.

By the way, among all the great articles of clothing they had in there, I kept pulling out the cutest pieces and they were all by Beth Bowley, whom I hadn’t heard of before. It turns out she is the owner, a Parsons grad, and she launched her clothing line in 1998.

Overall, the decor reminded me of the jewelry available in the store. The newer lines are very delicate, and handcrafted from silver and gold. In addition, they have a wide array of vintage pieces that are unique with some hints of funk and a few well-earned signs of age. It’s a new inspiration I know I’ll keep in the back of my mind whenever I am decorating.

 

 

About Becky

Hi, I'm Becky. I live in Atlanta. Besides acting as the "Editorial Director" here on Hatch, you can find me spewing lots of design opinions and tips over at Houzz. Make me happy -- leave a comment!

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  1. Khürt L Williams says:

    September 24th, 2009 at 2:40 am (#)

    Stores like these never last because they are not-competitive and do not generate enought profit to stay in business. This one will close also. And anothe will open … and then close … and …

  2. Becky says:

    September 24th, 2009 at 5:38 am (#)

    Wow Khurt, that’s a really cheerful thought. I hope they make a go of it. The boutique has obviously done well enough to inspire confidence in opening the home store.

    I know a handful of stores like this that have lasted, especially in smaller towns like Charlottesville VA and Hingham MA. Rockland is probably tough to thrive in during the wintertime. You can’t find anything they sell in this store probably until you hit Portland, 2 hours away.

  3. Carpet Cleaning Edinburgh says:

    September 28th, 2009 at 2:42 pm (#)

    Think Khurt has a point here, its a real pitty tho has its a great looking wee boutique shop. Really hope it lasts, hopefully makes enough in its busy months.

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