Sofa #1 initial rendering

Edgar Blazona found his niche in the modern furniture world with TrueModern, his affordable line of kids bedroom furniture. Now he’s decided to expand into the adult world with the launch of his signature Edgar Blazona branded line of sofas and we’ve been given a special peek into what Edgar is crafting. The American-made collection offers customers design that’s actually within their reach. “The majority of people out there can’t really afford the classic pieces that are sold in major retail stores,” says Blazona. “While most of us would love to furnish our homes with these collections, it’s really not an option. Who can really spend $3,000 on a sofa?” Edgar Blazona for TrueModern sofas are livable and inspired by the minimal, clean lines of American modernism – classic, retro designs influenced by mid-century modernism as well as elements from today’s modern lifestyles.

Sofa #2 initial rendering

As of yet Edgar’s new line of sofas are slated to be available in 3 different styles (so far – more to come!) and 5 different colors. Edgar plans to continue to expand this line of sofas and develop more Read the rest of this entry »

I was just reviewing some of my “faves” on flickr and came across this fabulous image that Java188 posted. It’s an old Formica ad from a 1960 issue of Better Homes and Gardens:

The thing I wonder is, if you took away the striped flooring, the curtains, and that wallcovering (is it grasscloth? I cannot quite tell), would this be a charming and modern kitchen worthy of a spread in Dwell? I kind of think so! I’d definitely hang on to those crazy Swingtown bar stools and that Gehry-for-Tiffany-esque vase on the right side of the photo. Looking even more closely, the blue open shelves hold some tchotchkes that would probably inspire Jonathan Adler today, as would that pear shaped light fixture. I think livin’ could still be easy in this kitchen. Am I onto something or am I nuts? What do you think?

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