I was leafing through a 1958 H&G and this ad cracked me up:
The entire theme of the magazine was all about how to be modern, yet it was still very family-oriented and full of features about picnics. It was so very Mad Men; I can picture the readers just leaving their trash on the ground when they were done picnicking. Obviously the modern part only regarded aethetics, as this girl is still wearing a poodle skirt and Bobby socks. It’s an interesting ad; clearly people were desperate to be considered modern, yet are grasping desperately to the past. The very transitional time is clear in the aesthetics down to the smallest detail.
A few other gems from this issue:
Hi, I'm Becky. I live in Atlanta. Besides acting as the Editorial Director here on Hatch, you can find me talking design over at Houzz. Make me happy — leave a comment!