Jenny Sauer currently resides in Cincinnati, Ohio. She divides her time between her business and teaching as an adjunct instructor in fashion design at the University of Cincinnati. She loves designer chairs, open spaces, natural materials and anything mid-century modern in design. She spent several years designing apparel for Abercrombie & Fitch and the Stride Rite brand.
We recently had the opportunity to ask her about her new company, three sheets 2 the wind.
What was your goal in starting three sheets? Why did you start the company?
“I started this company for several different reasons. I had never felt very at home in the corporate environment. The amount of time and creative energy wasted always frustrated me. At the same time my personal interests began to shift from fashion design into interiors and textiles. I made a goal for myself to have a business going by the time I was thirty. A few months before my thirtieth birthday I quit my job and moved from Chicago to Cincinnati to work for myself full time. Basically, I was looking for a different quality of life. I wanted the freedom to design whatever was inspiring me.
Your line is all hand screened or blocked. What is your favorite hand made possession? – besides a three sheets product of course!
“Don’t laugh, but my favorite hand made possession right now is my platform bed. I am really proud of it because I had the plywood cut and carried everything myself up the stairs into my apartment. I was in the street sanding the sides of the boards and pulling splinters out of my hands! I think people are the most creative when they have a tiny budget, like me right now.
What other designers or products influenced three sheets?
“Fashion designers continue to inspire me. Marc Jacobs, Marni, Orla Kiely and BCBG always show imaginative patternwork. All very vintage inspired…I have a small collection of vintage fabrics myself. Lucienne Day has been very inspiring for me. Her mobile-inspired textile designs were very popular in the 1950’s. Rachel Kelly’s “do it yourself” wallpaper is so ingenious and fun at the same time. I also look at furniture a lot. I am a big fan of designer chairs thanks to a good friend of mine. This company is kind of a lifestyle for me. Everything lives together in my mind. If I am working on a design, I am imaging it in this environment that I am slowly creating. Being a fashion designer for so many years, you learn that nothing is completely original and that inspiration comes from your peers. People who do what you do keep you motivated and always looking for the next idea. I admire other designers who hand make everything themselves…usually out of their home or studio.
What’s next for you? Do you plan on expanding into other areas of home dÃ©cor?
“Leather and wool is in the ‘sample stage’ right now. I am experimenting with different surfaces to print on. Mobility, functionality and change are key words for this line. My goal is to have custom duvet covers and pillowcases by this spring. Bedding was truly the main focus for Three Sheets in the beginning. Everything else in the line is here because it has been part of a process. Some day I would love to find a small cottage industry that I can collaborate with to make additional products. I can’t imagine where the line will end up because I constantly dream about designing tables and chairs. My father is an architect so I think I am destined to continue in that direction. For now…there is so much development just in the print area alone. I can’t wait to start adding color and more layered designs. To tell you the truth, I enjoy the creative development process so much that it is difficult to slow down enough for production!
View the three sheets 2 the wind collection.