Ever ask yourself, “what’s it for”?
In our marketing research for our new Modern College & Dorm category, we ran into a lot of confusion out there. We’d show one group of students a chair, for example, and the consensus was that they’d use the chair for kickin’ it. We’d show another group of students the same chair, and that second group would insist that they’d use the chair for chillin’. And still a third group — our control — would opt for keepin’ it real in the chair.
These responses left us perplexed. We regrouped back at the office and had to do some real soul-searching. We knew that a lot of our furniture was multifunctional, but it was asking an awful lot for a single college student to use one piece for both kickin’ it and chillin’. Chillin’ and keepin’ it real? Even more difficult. And kickin’ it and keepin’ it real? Forget it — nearly impossible given the limitations in current bent-ply and MDF manufacturing techniques.
Granted, some DWR-ites were running their mouth at an SF party recently and let it slip to my business partner Sina that they have prototyped a new chair that can indeed serve to kick it, keep it real, and chill. I remain skeptical. They said the same thing about the Barcelona chair once, but look what happened to that — so many reproductions it’s impossible to keep it real. I’ll believe it when I see it. Until then, we’ve pulled together this Design Public guide to help you through your furnishing.
Please use it as a guideline and be careful not to use our furniture for something other than for what it was intended.