Why the name change from Edge*Modern?
Several reasons, three of which are paramount.
First, â€œmodernâ€ is a loaded term, and our customer surveys revealed some brand confusion regarding it â€” did the â€œmodernâ€ in Edge*Modern mean â€œmid-century modernâ€ or â€œpost-modernâ€? Who knows? Weâ€™d rather emphasize new and innovative â€œdesignâ€ than â€œmodernâ€.
Second, we want to focus on community, hence the â€œpublicâ€. As a small company of five people, we found that most of our innovation and merchandising leads come from our vendors and customers â€” so weâ€™d like to encourage that flow by building a community around it.
Third, I thought of the name “Edge Modern” about five minutes before we had to turn on the first site. Conversely, “Design Public” came from months of collaborative work with our internal team, our customers, and our vendors. I think it’s a brand everybody feels more ownership of, and that has value in and of itself.